the King of sport

Sport Diplomacy

Sport is a well-known and powerful tool for fostering peace, understanding, and international discussion because it disregards both socioeconomic classes and geographic boundaries. In various geographical, cultural, and political situations, sports exert a considerable influence as a supporter of social integration and economic progress. Sports are the tools for diplomacy in the way it connects people to people and nation to nation. 

The Olympic Games are the first and maybe best example of sport diplomacy. Since the Olympic Games were first held in Ancient Greece, there has been a history of the Olympic Truce to secure the safety of athletes and spectators traveling to the Games during times of war. This tradition encourages people to set aside their differences and work together internationally.

Between 2014-2019, the European Union’s Commissioner for Education, Culture, Youth, and Sports evaluated the potential of sport in EU diplomacy as: “Sport can and should play a role regarding different aspects of the EU external relations: as an element of external assistance programmes, as an element of dialogue with partner countries, as a facilitator of the EU’s and its Member States’ relations with the wider world, and as a part of the EU’s diplomacy.”

In Australia in 2019, the Australian Government launched their Sport Diplomacy 2030 initiative, which stated: “Sports Diplomacy 2030 envisages closer collaboration between the Australian sports codes, industry and government to leverage the nation’s sporting excellence in ways that enhance Australia’s influence and reputation and advance our national interests.

Time Topic Speaker
8.55-9.05 Sport Diplomacy of Vietnam Mrs. Le Thi Hoang Yen – VSA Deputy Director
9.05-9.15 Vietnam – Hungary Cooperation for Sports Development Mr. Aron Balazs, Head of Culture and Education, Embassy of Hungary to Vietnam
9.15-9.45 Panel discussion, Q&A

  • Mrs. Le Thi Hoang Yen – VSA Deputy Director
  • Mr. Aron Balazs
  • Mr. Adrian Socaciu – President of Sport Institute Rumania
  • Dr. Silvio Vecchione, Honorary Consul of Vietnam in Naples, Italy
Moderator: Dr. Le Thu Mach – WLS
9.45-10.15 Tea break – Networking


The discussion panel contributes to analyzing the level of interaction between the economy and sport, assessing the impact of the policies of state, sports organizations, federations and clubs on the development of sport, teams and athletes, which offering possible solutions and policy implications in line with Vietnam’s reality.

Issues raised during the session on the economics of sport included sport investment and assessment, athlete and coach contract pricing, sports marketing and sponsorship strategies, and measures to evaluate performance in sports business, fan acquisition, venue promotion and tourist attraction through mega sports events.

Time Topic Speaker
10.15-10.25 Commercial Operations of AS Roma Mr. Andrea Caloro – Former Commercial Operations Director of AS Roma
10.25-10.35 Sport events as marketing tools for tourist destination: case study from the Ryder Cup Mr. Riccardo Tirotti – Business Development Manager, Marco Simone Golf & Country Club Spa
10.35-11.15 Panel discussion 2.1, Q&A

  • Mr. Nguyen Hong Minh – VSA Deputy Director
  • Mr. Andrea Caloro
  • Mr. Riccardo Tirotti
  • Mr. Julien Bastien – Head Europe chez Powerboat P1 Management Ltd
  • Miss. Diana Lomota – Head of Marketing, Red Bull Romaniacs
Moderator: Dr. Mark Finn – Swinburne University
11.15-12.00 Panel discussion 2.2, Q&A

  • Mr. Walter Sciacca – CEO and MD of Sciacca International Projects
  • Mr. Christian Devaux – CEO of World Chase Tag
  • Mr. Tần Lê Minh – Chief Officer, VSA
  • Prof. Dr. Lâm Quang Thành – Head of Education Department, Vietnam National Olympic Committee
  • Mr. Nguyễn Xuân Cường, Chairman, Vietnam Recreational and Electronic Sport Association (VIRESA)
Moderator: Mr. Nguyễn Minh Sơn – Director, Institute of Sports Economy
12.00-12.15 Signing ceremony WLS, World Chase Tag, Romania Sports Institute: gymnastic and fencing, PowerBoat P1, Red Bull Romaniacs, PFC Pillow Fighting (virtually), S1 SuperMoto
12.05-13.30 Lunch – Networking

Sports 360

Sports participation fosters strong social links, makes communities safer, and makes residents generally healthier and happier, and indirectly reduces the costs of treatment for health problems while prevents sports participators from social evils. Communities become stronger, healthier, happier, and safer via sport and recreation. Sports events strengthen relationships between communities and nations, and promote the shared ideals of justice, selflessness, and hope.

In today’s world, sports are a multibillion-dollar industry that significantly affects regional economies. In a broader spectrum, sports economics also includes sports commodities and services, such as sports media and advertising, marketing, sponsoring, betting, and so on. It creates millions of employment opportunities around the globe for everyone from vendors to employees of businesses and front-office staff to athletes, coaches, and referees.

In Vietnam, with the greater engagement of different sectors in sports development, sports evolve from a public recreation service to a professional industry.

Time Topic Speaker
13.30-13.45 Media and Motorsport: Accelerating Fan Engagement Dr. Mark Finn, Swinburne University of Technology
13.45-14.00 Crypto in Sports Mr. Raymond Maiorescu, Ocean Protocol
14.00-15.00 Panel discussion, Q&A

  • Mr. Tran Van Manh, General Secretary, Vietnam National Olympic Committee
  • Dr. Mark Finn
  • Mr. Raymond Maiorescu
  • Mr. Greig Craft, President of AAVN-FIA
Moderator: Mr. Adrian Socaciu – President of Sport Institute Rumania
15.00-15.30 Tea break – Networking

Football the King of sport

Football is played and practiced in every nation in the world, and it is the King of sports in Vietnam. Out of 7 billion people on the Earth, there are more than 6 billion football fans. Football can bring people from all walks of life together while also having such intense competitive rivalry at its core. Beyond the thrills and mind-blowing abilities, we witness on the field, football has a positive economic influence on diverse economies by creating jobs for everyone from field players to team managers, support personnel, agents, and governing organizations. 

Vietnam Football Federation (VFF) was established as early as in 1961, and official operated from 1964. As of 2022, VFF has 22 local chapters, 12 V-League clubs, 13 first class league clubs, 11 second class league clubs, 7 women clubs, and 9 indoor Futsal clubs. Vietnam National Football team won several regional medals and has been working hard for the ambitious national dream of going to World Cup. Several Vietnamese football players now pursuing professional career pathway in Europe and Northeast Asia. Vietnamese millionaires also invest on football. The sport has been a huge money-making machine with the intensive engagement of commercial brands, advertisers, and fans from all walks of life.

Time Topic Speaker
15.30-15.45 Football in Vietnam Mrs. Mỹ Dung – Deputy Director PVF Football Academy
15.45-16.00 Strategies to invest in football Mr. Gianluca Cambareri, Head Of The Corporate And M&A And Sports Law Department, Tonucci & Partners
16.00-16.45 Panel discussion, Q&A

  • Mrs. Mỹ Dung
  • Mr. Gianluca Cambareri
  • Mrs. Lê Thùy Trang, Director of License and Program Cooperation Centre, FPT Play
  • Mr. Ivan Codina, Managing Director of La Liga in SEA, Japan, S.Korea and Australia
  • Mr. Le Hoai Anh – Former General secretary VFF
Moderator: Ms. Đỗ Phương Chi – Media Rights And Partnership Manager, Next Media
16.45-17.00 Closing remarks VSA Director WLS Founder